No, you’re weird

Ever noticed how most behavioral research is based on studies of Western, upper-middle-class, undergraduate university students? If you, like me, are American, it might never occur to you to wonder whether those results can really be generalized to describe the behavior of "people." After reading The weirdest people in the world? (Western, Educated, Industrialized, Rich and Democratic (WEIRD)), you may want to go back through your favorite studies on decision-making, collaboration, cognition, and symbol interpretation and question your first read.

This paper also has pretty much the best opening paragraph of any academic paper ever. Fair warning: it's not SFW.